D I G I T A L S T O R E
Overview
"Beyond the limits of offline stores, a digital shopping experience accessible anytime, anywhere"
KT Cloud Showroom is an innovative digital store that transforms offline stores into high-quality 3D virtual spaces. In a photorealistic showroom built on Unreal Engine, customers can explore and purchase various KT sports merchandise, including KT Wiz and KT Rolster goods, from a 360-degree view.
While high-quality 3D environments typically require high-spec PCs, KT's GPU-based WebRTC streaming technology enables seamless high-quality shopping experiences even on mobile devices. All products are created through actual 3D scanning, allowing for the same level of product inspection online as in offline stores.
Within two weeks of launch, the showroom achieved approximately 40 million KRW in sales, proving the new possibilities of digital commerce.
Client
KT
Duration
4 Months
1 Month Operation
Platform
Unreal Engine
KT Streaming
Revenue
40M KRW
(2 Weeks)
Technical Highlights
- • Unreal Engine - Photorealistic 3D showroom implementation
- • KT Cloud GPU Streaming - WebRTC-based real-time streaming
- • 3D Scanning - Precise 3D modeling of actual products
- • Low Latency - Seamless shopping with ultra-low latency
Key Features
- • High-quality mobile implementation with KT GPU-based WebRTC streaming
- • Photorealistic product modeling based on 3D scanning
- • Real-time 360-degree product viewing and purchasing
- • Integrated sales of sports merchandise including KT Wiz and KT Rolster
- • Ultra-low latency cloud rendering technology
