S H E M E R C E D E S
Overview
"A Meeting of Luxury Brands for Professional Women"
She Mercedes and Dior is a special brand experience project for women created through collaboration between Mercedes-Benz and Dior. Designed for professional, passionate, and elegant women, this event was held at the Cheongdam Dior flagship store, offering a premium experience where the values of two luxury brands harmoniously converged.
We developed a hybrid web app-based tablet application that allowed event participants to freely explore and interact with the brand worlds of Mercedes and Dior. The intuitive interface was designed to elegantly present vehicle information, Dior collections, and the stories of both brands.
While maintaining the identity of luxury brands, we provided a modern and sophisticated digital experience, creating unforgettable special moments for participants.
Client
Mercedes-Benz
& Dior
Duration
2 Months
Platform
Hybrid Web App
Device
Tablet
Optimized
Technical Highlights
- • Hybrid Web App - Cross-platform compatibility
- • Tablet Optimized - Tablet device optimized UI
- • Brand Integration - Consistent experience design for both brands
- • Premium UX - User experience befitting luxury brands
Key Features
- • Hybrid web app-based tablet application
- • Integrated brand experience for Mercedes-Benz and Dior
- • Intuitive UI/UX design
- • Specialized content for Cheongdam Dior flagship store
- • Customized content for female customers
- • Premium design reflecting luxury brand values
